The Effects Model explores the connection between an audience and the mass media which they consume; it suggests that there is an influence through media consumption on the behaviour of the public. This is usually thought of as negative and this theory suggests that the audience are powerless to prevent being influenced by the message of the text. This model is also called The Hypodermic Model which also suggests that the influences are injected into the audience. Key evidence includes the Bobo Doll Experiment; a controversial piece of research which shows how children who watched a movie of somebody being violent towards a toy called the 'Bobo Doll' then copied the behaviour, suggesting further explanation of the Effects Model.
If this research is true then it can be applied to my music video. The young girl dancing around and being all happy showing that she has a good life may influence young girls/teenagers to feel the need to become a pop singer. This is quite an influential video for young girls and may also make them feel as though they need to get a boyfriend to be happy and look good. The girl in the music video is also quite slim so this may be added pressure for young girls to become like this and look this way.
