10. One Direction - Kiss You.
This music video has 194,703,977 views and is under exclusive licence to Sony Music Entertainment UK Limited.
This video is really fun and vibrant using different scenes and the typical but effective close up shots of each member of the band. I believe that the video showing the cameras and microphones on the different sets creates a fun and easy-going feel showing that this is not real and they are just five boys having fun together. This makes it look very natural and this is reinforced by the fact that there are no real dance moves suggesting that they are just improvising and enjoying themselves. There are some shots of them also in their swimming trunks which highly appeals to young teenage girls. According to Goodwin this music promo video would be disjuncture.
9. Naughty Boy - La La La ft Sam Smith.
This music video has 228,783,058 views.
This video is the story of a young boy who meets many different people and as the audience we are taken on an adventure with him meeting many different people. It is a very strange video including a dog which looks like a lion, someone with cement all over his face and someone dressed up in a costume. This video is supposed to show signs of the Wizard of Oz journey and discovery. The young boy saves the people he meets on his way including buying the cement man a new heart and saving the man dressed up from being ridiculed by others. This is a video which does not have much to do with the song. According to Goodwin this music video would be an illustration where the video matches the lyrics and tells a story. I also believe that this amplifies the lyrics and the song and gives it more meaning with the Wizard of Oz imagery.
8. Rihanna - Stay.
This video has 231,425,295 views and is by the Island Def Jam Music Group.
This video is very simple and sexy just like the song. This video shows her raw emotion and her with no make up, clothes, or editing. This is a very simple every day setting of a bath, something used by everyone on a daily basis, and also somewhere where people can think about their life. The video reflects how Rihanna is just like everybody else and that she is emotional. This is very effective because fans were not expecting something like this due to seeing her with make up all the time and dancing around. This is a very deep performance. According to Goodwin this music video would be amplified. This is because the images in the video highlight and reinforce the lyrics and give them, again, a deeper meaning.
7. Robin Thicke - Blurred Lines ft T.I., Pharrell.
This video has 250,713270 views.
This video consists of different women dressed in very little clothing dancing around with three men. This is a video which does not have a story line and does not relate to the lyrics in anyway and it is very contraversial. There has been a lot of public talk on this music video as well as the lyrics of the song. This music video also appeals to teenagers because it has #Thicke appear on the screen throughout the video which relates to Twitter, a social networking site used by many youngsters. According to Goodwin this music video would be amplified because the video reinforces the images of women being vulnerable and sexual, as do the lyrics.
6. Pink - Just give me a reason ft Nate Ruess.
This video has 247,842895 views.
This is a very pure video where Pink is dressed in white and has very white, light hair. This represents purity and is reinforced through the scenes of her on the bed surrounded by clouds, suggesting some type of Heaven. The simplicity of the shots where Pink and Nate are singing to each other communicates the vulnerability of the lyrics and the reality of the conversation which is happening. Goodwin would describe this video as also amplified because the story relates to the lyrics however there is not an actual storyline following the lyrics so this could not be illustration. Also, the video is very moving which allows us to emotionally connect with the song.
5. Katy Perry - Roar.
This video has 316,019,775 views.
This is a very upbeat song with a very bright video. This video is very happy and represents a strong female. The video extremely and completely complements the song and the lyrics with the whole tiger sounds and we see a tiger in the video. Also this highlights the name of the song 'roar.' Katy Perry herself is wearing leopard print and leaves, making her look as though she is living in a jungle. Goodwin would describe this video as illustration because the music video completely illustrates the song and is what we would expect for this song. I believe that it is a very good music video.
4. Rihanna - Diamonds.
This video has 385,022,476 views.
This video would be described as amplified by Goodwin. This is due to the repeated images of Rihanna up close and distant to the camera exaggerating her facial expressions and lip synching to try and get across the lyrics. Diamonds are also used to show the song and what it is all about. This is quite a dark challenging video which has various scenes with Rihanna singing.
3. Will.i.am. and Britney Spears - Scream and Shout.
This video has 327,972,661 views.
This video is complete disjuncture because the events and images in the music video have completely nothing to do with the song or the lyrics. There is use of new updated technology including the iphone and the beats pill speaker. This is completely expected from a Will.i.Am music video however it is strange for Britney Spears to be seen in. The song and the music video both seem to have no meaning.
2. Miley Cyrus - We Can't Stop.
This video has 332,833,330 views.
This is one of Miley Cyrus' very recent music videos. This is very unexpected due to her previous image of Hannah Montana, a young girls pop idol and inspiration. She has now outgrown this image and this video represents her growing up and developing her music. The music video consists of various images of her 'twerking' and dancing around in hardly any clothing. Goodwin would describe this video as amplified.
1. Miley Cyrus - Wrecking ball.
This video has 474,380,247 views.
This is Miley's second recent video which became very popular. People around the world were eager to see this video after she had released 'We cant stop'. This video consists of similarities to Sinead O'Connor's famous 'Nothing compares 2U' music video at the beginning with a close up of her face and a tear running down her cheek. This music video does not have a storyline so it is not illustration however it is amplified. At one point she is naked sitting on a wrecking ball which caused controversy with the public and her fans. However, this could be perceived as a sexual suggestion or it could be perceived as her being naked and torn relating to the lyrics of the song.
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