The Cultivation Theory.

This is a more refined version of the hypodermic needle model saying that repeated exposure causes audiences to become insensitive. Films such as The Exorcist (1973) were at one time banned but re-released and raised questions such as 'what was the fuss about?'

This suggests that heavy viewers attitudes are shaped by what they watch on TV.
If someone is watching my music video, this may urge a young girl to want to become a singer or to behave like the girl in my video. They may begin to sing in their bedroom into a hairbrush and may start to like pink due to the girls room in the video. Also, they may wish to have larger breasts due to the images of the girl in the video which are quite revealing when she is wearing a vest top. This can have a negative impact on a young girls life.