How successful is a music video?

We can measure how successful a music video is from different aspects.

• Word of mouth
• Number of hits on youtube
• Newspaper articles/TV reports
• How many times it is shown on television
• Amount of publicity
• Downloads (illegal/legal)
• Charts
• CD Sales

Britney Spears - Hit me baby one more time.

This was one of Britney's first hits and was very popular with the public. The song was popular however the video was what attracted her fans. It was premiered on MTV however it was the internet that gave her the most attraction. Teenagers would log into AOL accounts and use Alta Vista to search for the popstar's video. They wanted to see more. In the UK this was voted the best selling single and music video of the 90's and the video was shot in the same setting as the film Grease. She performed this at MTV Video Music Awards and claimed the video was made to relate to young people. It was top in the charts and sold over 10 million CD copies. It was the final song to be played on BBC's favourite music channel Top of the Pops in the 1990's and the video was ranked at number four on the list of ten most contraversal music videos in pop by AOL. You can actually download the video in the iTunes store right now!