Narrative, Performance and What makes it memorable?

Carrying on with Goodwins ideas, this blog is going to discuss narrative, performance and what makes it memorable.

Narrative and Performance.
Songs fail to give us the complete narrative and we only tend to get a gist of the meaning of the song and tend to make up our own idea of what is being told.
Goodwin explains that music videos should ignore common narrative and it is important in their role of advertising. Music videos should have coherent repeatability and narrative and performance work hand in hand. It makes it easier for the audience to watch it over and over again without losing interest and becoming bored. The artist acting as both narrator and participant helps to increase authenticity however the lip syncing and other mimed actions remains the heart of music videos. The audience need to believe that this is real for a music video to work, and it doesn't need to tell a strong story.

What makes it memorable?

• To make an artistic statement for example Talking Heads 'Once in a Lifetime', an example of disjuncture.
• Ok Go 'Here it goes again' and 'White Knucklers' which are also disjuncture.
• Lady Gaga's 'Born this Way' which has references to Alfred Hitchcock's 'Vertigo' music at the beginning and alien and sci-fi films.

These are good examples of promo videos. They achieve a range of different promotional aspects. This is because they are all individually different. They are very disjunctured, as previously discussed, showing no relation to the song or lyrics whatsoever. This allows the audience to be interested and allows for high discussion. Whether the audience watch the video for the song or the images on screen it does not matter, both reasons increase popularity of the artist. However, we find that the majority of the time we watch music videos because they are interesting. Disjuncture allows a music video to be interesting.