17.

Number 17 on the 100 greatest music videos is 'Coffee and TV' by Blur in 1999. It was not a great song, written about Graham's journey giving up booze. The star of the video was a small milk carton who went to look for Graham when he went missing. This is the journey of the milk carton where many events happen to him and the facial expressions change accordingly. People thought this was special effects however the milk carton was played by Peter Burroughs on a green screen. People would feel empathy for the milk carton because less meaning means we are able to project more meaning onto it and what we want it to be. They also used the milk carton because in America they advertise missing people on milk cartons.