A stereotype is a typical view on a group of people. There are many different stereotypes used and represented in pop videos. This includes stereotypes for black men and women.
Black men.
Black men were viewed to be wearing gold chains around their necks and in music videos with flash cars and baggy clothes with women surrounding them. The expensive jewellery would be to show off their money and the women would be to show how irresistable they are to women.
Black women.
Black women are portrayed in a very sexual way in music videos dancing sexually for example twerking like in Miley Cyrus' video or Lily Allen. Also, they are usually wearing very little clothing and are expected to have big boobs and big hair.
There was a newspaper article by Ikamara Larasi a black female ages 24 who disagrees with the way black women are portrayed in music videos which are seen by young children who may imitate them. In the article she says people must assume that she is from East London and and is carefully managing her urge to twerk all the time; she probably smokes, comes from a broken home and is a homophobic. She exclaims that these assumptions are racist and so are the use of black men and women in music videos being violent and the use of crime. She is part of Rewind&Reframe, a group challenging the content of music videos.
These are a few videos which represent the stereotypes of black men and women which I have discussed.
This is Drake's video for 'worst behavior' a video which represents these stereotypical views quite well. In this video Drake is wearing baggy clothes, a huge gold chain, a baseball cap on backwards and is surrounded by expensive cars showing off his wealth. At the beginning there are older black men who are in baggy suits.
This is 50 Cent's video for 'Candy Shop' and represents this stereotype very well. He is wearing baggy clothes and baseball caps with big gold chains and sitting on expensive cars. This shows wealth. Also, he uses women as objects showing them with very little clothing and dancing provocatively.
This is Nicki Minaj's video for 'Starships' and this video represents black women and the very stereotypical views of them in pop videos such as bum shaking, also whats known as 'twerking', and they are wearing very little clothing.
This is also represented in Miley Cyrus' recent video 'We Cant Stop' where she is the only white girl twerking. She uses black women with big bums in her video, suggesting that this is typically expected from them.
This can also be discussed with Lily Allen's new video.
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