98.

Number 98 in the 100 greatest music videos is 'Small Town Boys' by Bronski Beat made in 1984. This was when music videos was becoming huge in the 1980's after they began in the 70's. Before music videos bands would appear on Top of the Pops, the biggest TV programme in the UK; there would be dancers in the background to the record. This was up until the 80's; when Queen refused to just appear on this programme and wanted to make something of their own. They achieved this by making a music video for 'Bohemian Rhapsedy' which was number 1 for 9 weeks as the first modern music video.

By 1984 the music video was well established. Bronski Beat was a band of all gay men, and this was their first record. The video was the story of the lead singer Jimmy Somerville who is from a smalltown and goes to the big city. In the big city there is prejudice against gay people and the man gets beaten up because of this. This is a video with an important message to Bronski Beat's audience and tells a story. Bernard Rose was the director of this music video.