Case Study 2.

Emil Nava.

Emil Nava began as a runner for film production companies fetching tea and coffee for the big producers. He worked for Blink Productions and worked his way up to now freelancing for OB management. He is the middle man between record labels and directors. He matches the record label with the right directors. 

After working for Blink Productions he graduated to Assistant Director (A.D.) where he would manage the video shoots and signed to Academy, who are the biggest music video production company. Nava then worked for Between the Eyes and now works mainly for Pulse. He has now begun to make adverts which generally have a higher budget and high production values but do not allow him as much creative freedom. 

This is the advert for L'Oreal 'Dare to be different'. Emil Nava directed this advert.

At his busiest Emil has made 24 music videos in one year. When he began shooting videos for independent labels the budget was quite low and would be as low as £5,000 to £10,000. His most expensive video to date has been for Jessie J and the budget was £160,000. He directed all of this artist's videos.

Emil's first budget was for the band Kid British and their track 'Our House'. The budget was £20,000 and location was Manchester. There was a cast of local people who he asked if they would be in it and it took one day to film. Then he edited this for 2/3 days and there was 10 days pre-production. It took two weeks to produce this video demonstrating the tight timescale involved.



Some videos Emil Nava has directed include Paloma Faith '30 minute love affair', Ed Sheeran 'You Need Me' and Rita Ora's 'R.I.P'.






Nava said that Ed Sheeran's videos worked better when he wasn't in them. This is due to him not being a big performer, but an artist. This video demonstrates this as he only appears in the video at the end.

Emil's Top Tips!
Emil Nava said to use extreme close ups on faces wherever possible and do not shoot the whole video in medium/long shots. For example Sinead O'Connor's 'Nothing compares to you' and Godley & Creme's 'cry'